Saturday, November 10, 2007

Comments on classes and Article 11.

Hello. As from this week we have our projects running I would like to leave some feedback on information received and new CIS applications in real life learned. First two teams discussing Duane Reade made a great job in company and industry analysis. Some of the solutions to the offered problems were really interesting too. Especially I liked one of the teams' offers of micro-marketing - personalized advertising and self-efficient carts, with the help of which you can check out without any lines and other payment complications. I believe this would be a great solution for improving customer service in Duane Reade.

Article 11. Shopping Cart Concierge
http://www.trendhunter.com/trends/shopping-cart-concierge

The article above gives more details about self-service shopping card discussed during the presentation. Integrated into the shopping cart handle, Concierge is an interactive touch-screen computer that uses a wireless in-store network. It can assist with self-serve checkouts and provide shoppers with a wealth of information. It offers the following features:
Personalized Account recognition; Product Scanning; Self Check-Out; In-Store Cart Tracking; Dynamic Advertising; Product Finder; Interactive Shopping List; Recipes. I believe this new cart is really great and will save a lot of time both for the stores and shoppers. It will also keep shoppers more loyal to the stores as the carts will provide them with all personalized information needed and hints necessary. As a shopper myself I am looking forward to using such cars and sure that it will be very good experience.

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